A picture tells a thousand words. In an era where packaging and consuming are discouraged, have a look at this GoPro frame weighing only few grams in a box 50 times the size, full of white paper.
UPS delivers parcels all over the world in a fleet of very old jets like the DC10 often found at Sydney Airport. This is what arrived for me this morning.
We use GoPro but question the wisdom of such wasteful packaging being transported by air. Remember, you could have sent 50 GoPros for the same space in the cargo hold.
I’d get even more ranty-pants if I wasn’t so incandescent.